The History of Kewpie: From Milk Runs to Party Cruises
In the vibrant waters of Tauranga Harbour sails a kauri-clad vessel with a story as rich as the seas she crosses. Kewpie, a name now synonymous with scenic cruising and seaside charm, has a legacy that stretches back over 70 years. From milk runs and mail sacks in the Bay of Islands to becoming an emblem of progress in Tauranga’s tourism scene.
The vessel was built in 1953 by A.E. Fuller and Sons for the famous “cream run”—a route ferrying supplies, mail, and later tourists through the stunning Bay of Islands. Her name honored Ted “Kewpie” Cubitt, a legendary tourism guide known for his charisma and local storytelling. His nickname, Kewpie; an evolution from “Cupid”, was affectionately passed on to the boat in recognition of his two decades of service.
Cubitt helped transform utility runs into must-do tourist experiences, laying the groundwork for one of New Zealand’s earliest major tourism draws.
After decades of service in the north, Kewpie eventually made her way to Tauranga in 2004, finding a permanent home in the calm waters of Tauranga Moana. With sweeping views of Mount Maunganui, nearby islands, and frequent wildlife sightings, Kewpie Cruises quickly became a local favorite for harbor tours, group events, and private functions.
In 2020, Amy Neale, who had been a dedicated crew member for over two years, purchased the business—becoming not only Kewpie's first female owner and skipper, but also making history as Tauranga’s first female skipper of a tourism vessel.
Amy sees her leadership as more than business—it’s a way to inspire others, especially women and girls, to explore roles in maritime and tourism industries that have long been male-dominated. “I love sharing Kewpie’s colourful history with my guests,” she said, embracing both her pioneering role and the boat’s legacy.
Operating from September to April, Kewpie Cruises offers hourly scenic trips, including a unique opportunity to disembark at Matakana Island. The vessel is also available for charters, corporate events, and family functions. With a fully licensed bar, two levels of seating, and local insights shared by the crew, each cruise is equal parts relaxation and storytelling.
And in a nod to accessibility, kids under 12 cruise free—making it one of the Bay’s most family-friendly attractions.
Kewpie is more than just a boat, she’s a symbol of evolving New Zealand tourism, maritime heritage, and the growing visibility of women leaders in the industry. With Amy at the helm, the legacy continues to evolve, linking past and present, history and hospitality.
Want to hop aboard? Get in touch today.